Hear are a four of the most important ways to Get Cheaper traffic from Facebook’s Ad platform. Apply them to your Ad campaigns and you are sure to see some Results.
Image is everything
As part of setting up any Facebook ad campaign, a good image is required. This is an area where many advertisers fail to understand the key importance of the role an image plays inside your campaign. You don’t want to settle for any old image either. You want to make sure that your image stands out and it fits within the dimensions of the image area.
Your image is an essential part of your marketing strategy, and if you get it right, it will allow you to connect with your customers and allow you to create the greatest impact with your audience and best leads.
You will not win by targeting to the majority.
In order to see success with your ads and to make a high return on investment from your campaigns, targeting plays a big part. For example; let’s say I want to target people that are interested in wine. If I just typed in “wine”, it shows it has an audience of 8,900,000, and just by selecting “wine”, it gives us an estimated reach of over 400,000 people.
This is not the best practice when targeting your areas of interest. Most people on the Facebook Ad platform are doing multiple word dumps. Their interests are un-targeted, and too generic. You want to use the Facebook search box, type in your keywords, and see which fanpages come back relating to those keywords.
Then you can go and like those pages and use those as precise interests when using your targeting. Each fan page seems to have it own bid price, and like most people, I’m not doing micro niche targeting, they’re just typing in a word like “wine”, and targeting everything underneath that category. This is possibly one reason why they are not receiving the highest conversions with their ads.
In order to see maximum results from your campaign the best strategy is to develop a landing page to match the keywords that you target. This way you will definitely see an increase in conversions.
Split Test to Maximize your return.
Now when running any campaigns on Facebook, one thing to make sure of, is that you split-test your campaigns. This means taking one campaign and splitting it up into several different parts. You could have one image and then you could duplicate the image onto another campaign and use a different title and different body text but keep on using the same image.
Then you could duplicate that again using the same title and the same body text but change the image around. What happens here is you start to see which adds are more effective with your audience. You can keep on throwing out the ones that are not doing well for you, and you can move over to the ones that are performing well, and than split them again. So be sure split test and find that winning campaign.
I’ve noticed that many marketers fail to do this. They are not capturing leads when running any of their Facebook ad campaigns. You should try and capture the lead of every single person that clicks on your Ads with the help of autoresponder services. If you’re not doing this in your campaigns, than you are seriously leaving money on the table.
Once you’ve captured the lead that comes by clicking on one of your ads, you can now reach your customers by just sending out a single message, whether its an email or as a status update on your fanpage, and in effect it can save you lots of money down the line.
Now for example if I was to run an ad on Google’s ad network, and I wanted to reach 50 people, and they were charging me one dollar a click, it would cost me $50 to reach 50 people.
Now lets say we’re using Facebook’s Ad platform and we’ve run a campaign where 50 people have clicked on our Ad. If we are collecting the leads, those leads of those 50 people would then be saved into our database, and we could then follow up with those 50 people, by sending out a simple message or email, and it will go out to those people and we won’t have to spend $50 in future.