THE SEO Beginner Course Part 2: Keyword Research

Keyword research is, has, and always will be a vital component for achieving good search engine optimization. When keyword research is done correctly it provides a crucial template for both the design and the execution of developing your content and building your website.

Most SEO’s will agree that Keyword Research is one of the most important, profitable, and higher return activities in the SEO marketing field. Remember this: Ranking for the right keywords should be one of your top priorities. Poor rankings can make or break your website which will affect your earnings as well.

Usually keywords are broken up and grouped based on the number of words within each individual search phrase. The more words in a specific keyword phrase, ( i.e. longtail keywords) will usually mean it’s easier to rank for the term, since there is usually less relative competition.

By doing research on your market’s keyword demand, you will not only learn which terms and phrases you should target with SEO, but you will also learn a lot more about your customers mind set as well.

While traffic is the life blood of your business, and traffic means visitors, it’s not always about just getting visitors to your site. You need to get the RIGHT kind of visitors; VISITORS WHO BUY. What good is traffic if it doesn’t convert into sales or leads for your business.

That’s where knowing your market and using the correct, targeted keywords come in.

The usefulness and value of this article cannot be overstated! With the proper keyword research you’ll be able to react to the ever changing market conditions. You can Predict shifts in demand, and you will be able to provide the products or services, and quality content that people are actively looking for in the search engines.

This video below will help you with your research. I hope you enjoy it. Please leave a comment.

How to seo your blogger blog” by SEOPlanter is licensed under CC BY

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